Hinge was looking for a way to reinforce their ‘designed to be deleted’ mentality, urging people to use hinge as a way to find their person for life. In partnership with National Geographic, I created a campaign that supplied information about some animal species that also mate for life, reminding folks that their dating app can be used to find their forever person.
Find Your Match for Life
8.5 x 11 magazine advertisements
(illustrations by Kelly Wang)
Relationship Archetypes Quiz
I created a quick online quiz located on the national geographic homepage as way for singles to find out which relationship archetype suits their personality the most. Each couple trope is represented by a specific animal pair that mates for life.
