Playa Bowls was looking for a way to increase community engagement and expand their rewards members lists. I created an in-store augmented reality experience where users are able to access the limited edition sticker of the month before its official release date. This allows for more excitement and awareness about this promotion outside of just social media.
Unlock the Sticker of the Month
Step 1: Find the touchpoint location
Ready-to-scan posters are found on the front windows of playa bowls stores.
touchpoint example
touchpoint poster
Hold your camera to the poster to reveal the limited edition sticker of the month for the month of may. Once scanned take a picture and show it to the cashier for your free sticker when you sign up for Playa Rewards!
